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The Numbers Don’t Lie
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Restaurant Industry Stats
131.6 million adults in the U.S. (52%) use digital discounts, coupons, apps, etc. at restaurants and bars every year.
On average, consumers spend 46% more with businesses who have loyalty programs.
Nearly two thirds of consumers report that they would recommend a restaurant more often to others if that restaurant offered an appealing rewards program.
Mobile restaurant rewards programs can increase dining frequency as much as 75% and increase the average check amount by as much as 39%.
95% of smartphone users conduct restaurant searches
90% of these users “convert within the day,” meaning that they go out to eat.
64% were found to convert either “immediately” or “within one hour".
50% of these searches happen in a car.
79% of diners agree that restaurant technology improves their guest experience.
Loyalty program customers order 2 1/2 times more per year.
80% say they would be likely to go to a restaurant during off-peak times if they received a discount.
Four in five restaurant operators agree that restaurant technology helps increase sales, makes their restaurant more productive, and gives their restaurant a competitive edge.
79% of consumers are very likely to frequent a restaurant when they receive discounts or specials.
89% of consumers say they have researched a restaurant online before dining there.
Deals drive consumers to try new restaurants and bars; 80% are likely to try a new restaurant if it is offering a deal or promotion.
90% of diners have looked for a restaurant deal digitally at least once, and 81% search for deals on a regular basis.
70% of smartphone users view restaurant menus on their phones.
83% say their smartphone helps them find a restaurant when traveling.
200% - the value of mobile, compared to traditional resources, in guiding consumer's dining decisions.
85% of consumers trust online reviews from fellow diners over the reviews of professionals and food sites.
Discounts are key – 56% of millennials would switch restaurants/bars for a discount.
Only 6% of diners download restaurant apps for specific, individual restaurants.
Over 4 million people turn 18 is the U.S. each year, all of whom are smartphone/app-dependent.
Sources: National Restaurant Association, Toast, GrabStats, Telmetrics-Xad, RetailMeNot, NPD Group, National Restaurant News, NinthDecimal
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